The largest IT vendors such as Microsoft and Google have successfully marketed the promise of the cloud to clients and users. These vendors have marketed cloud hosting and services as affordable, easy, and secure. The reality is far more complex.

In today’s blog, we want to explore some myths around cloud computing and explain why, for most end-users, the cloud is not do-it-yourself. Now more than ever, businesses need the advice, counsel, and managed services of IT partners.

1. The cloud is affordable

Yes, the cloud enables the affordable delivery of IT services, but the cloud is not free. Virtualization technology and massive data center infrastructures have fundamentally changed the economics of computing, but free cloud hosting and services is a myth.

Freemium consumer-grade services, such as Dropbox, have shaped customer perceptions and increased the expectation that cloud services should be free. They are nothing but, especially for business users. Business-grade services often consume massive amounts of storage and bandwidth in the data center and require proper configuration, monitoring, and management to make these services as reliable as traditional on-premises applications and services.

Business customers can waste countless hours of time and frustration trying to correctly configure cloud services. If configured incorrectly, employees may become frustrated, productivity can be impaired, or data loss may occur. In the case of cloud file sync services, true business-grade and secure alternatives are neither free nor merely do-it-yourself.

At the end of the day, you get what you pay for. And business-grade services should be managed by IT partners and you should pay for reliable services that drive employee productivity and keep data secure.

2. The cloud is easy

Like with pricing models, the consumerisation of IT has reinforced the expectation that the cloud is easy and do-it-yourself. While using an iPhone or iPad to access Facebook is certainly do-it-yourself, when it comes to business-grade applications complexity mounts quickly. Office 365, Sharepoint, Salesforce and business file sync services such as, to name but a few, have complex configuration and security choices, which often trip up SME clients in no time.

When you do it alone, countless hours are lost on misconfigurations and rework. In other cases, employees may suffer downtime and lost productivity when, for instance, team shares are incorrectly configured, files are lost or unavailable, or work cannot proceed. In the case of business-grade file sync services, the cloud enables file access anywhere, anytime, but the service must be correctly configured.

3. The cloud is secure

Cloud services are only as secure as the intelligent admin at the other end of the wire. If businesses rely on consumer-grade cloud services, such as Dropbox basic, because it is “free and easy,” they will end up with data leaks, security risks, and compliance violations.

Businesses need trusted advisors to first select the right cloud services that feature the security and control features businesses have come to expect. And you need a trusted guide to migrate your existing content or files, configure and deploy the service, train users, and monitor the system for ongoing security improvement opportunities.

Cloud hosting and services can be highly secure, but only if you are using business-grade services such as Biz Sync from Blazon Technologies and have a consultant helping you correctly select and deploy the service.

Cloud computing is certainly a revolution. It solves many historical IT challenges, but cloud computing is not do-it-yourself computing.


At Blazon Technologies, we assist our clients with their transition to the cloud. To find out how we can help you be more productive with clouds, contact us for more information.